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Matt McDonnell
Data-driven Brand Strategist
Matt McDonnell is a prominent Brand Strategy Director at Jackson Spalding, a role he has held since August 2021. His expertise lies in connecting strategic insights with creative solutions, focusing on data-driven brand strategies that enhance client engagement and market presence. Prior to his current position, McDonnell served as a Senior Brand Strategist at Doe-Anderson from May 2019 to August 2021, where he honed his skills in brand development and strategic planning.345
With a background that emphasizes the importance of understanding consumer behavior and market dynamics, McDonnell is known for his ability to read between the lines and leverage data effectively to inform branding decisions. His work at Jackson Spalding involves collaborating with various teams to create integrated marketing strategies that align with clients' business goals.12
McDonnell's educational and professional journey has equipped him with a unique perspective on brand strategy, making him a valuable asset in the competitive landscape of marketing and communications.34