Matt Massari

Matt Massari is a prominent sports marketing professional currently serving as the Director of Sports Marketing, College Field Reps at Nike.2 With an extensive background in sports law and marketing, Massari has established himself as a key figure in the sports industry.

Education and Legal Background

Massari holds a strong educational foundation, having studied political science at the University of California, Davis, followed by earning a Doctor of Jurisprudence from the University of Oregon School of Law. His legal career began with positions at law firms such as Weintraub Tobin and Downey Brand LLP, where he gained valuable experience as a litigator.

Career at Nike

Throughout his tenure at Nike, Massari has held several significant roles:

• Director of Sports Marketing, College Field Reps (current position)2
• Director of Sports Marketing Business Affairs and Field Service, Football3
• Assistant General Counsel - Sports Marketing

In these capacities, Massari has been instrumental in:

• Leading negotiations for some of the largest pro league and college sports marketing deals in Nike's history1
• Building and managing athlete endorsement relationships1
• Overseeing business affairs for Nike Football Sports Marketing4

Expertise and Achievements

Massari's expertise spans several areas:

• Sports law
• Contract negotiations
• Sports marketing
• Business affairs

His accomplishments include successfully negotiating major deals with professional leagues and college sports programs, contributing significantly to Nike's sports marketing strategies.1 Massari's experience extends to working with professional athletes and managing relationships with major sports organizations.

Matt Massari continues to be a influential figure in the sports marketing world, leveraging his legal background and industry knowledge to drive Nike's college sports marketing initiatives.