Matt Martin

Matt Martin is a Senior Creative Executive for Franchise Story and Content at Lucasfilm, a position he has held since January 2016. He is a key member of the Lucasfilm Story Group, which is responsible for story development and ensuring narrative continuity across the expansive Star Wars franchise, which includes various media formats such as video games, animation, and theme parks.

Professional Background

Martin's role involves leading franchise story development for several major projects, including:

• Star Wars: Galaxy's Edge (Disney Parks)
• Star Wars: Galactic Starcruiser (All-Immersive Adventure)
• Video games such as Star Wars Jedi: Survivor, Star Wars Jedi: Fallen Order, and Star Wars: Squadrons
• Various animated series, including Star Wars: The Clone Wars and Star Wars: The Bad Batch

He has also contributed to upcoming projects like Star Wars Outlaws and Star Wars Eclipse.14

Before his current role, Martin served as Manager of Digital Content and Community Relations at Lucasfilm, where he managed creative content across the company's digital platforms. His career at Lucasfilm began in 2007, and he has also worked as a graphic designer and in the music industry, founding an independent record label, Missing Words Records, which operated from 1999 to 2015.12

Education

Matt Martin studied Visual Communications at the Brooks Institute of Photography, focusing on graphic design, marketing, and branding, particularly within the entertainment industry.1

Personal Interests

Outside of his professional work, Martin is known for his enthusiasm for pop culture, horror films, and hockey. He is also an active participant in the Star Wars fan community.23