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Matt Manzella
Innovation Management | New Product Development | New Mobility | Connected Car | Digital Transformation | IoT
Matt Manzella is currently the Digital Innovation & R&D Lead at American Family Insurance, a position he has held since January 2021. In this role, he is responsible for leading the strategy and vision for digital auto and telematics products across the American Family Enterprise. His work involves researching trends, identifying customer pain points, and conceptualizing, designing, and testing solutions that can lead to new products. He focuses on areas such as usage-based insurance (UBI), telematics, and customer engagement opportunities, aiming to develop viable business offerings that enhance customer value and competitive advantage.1
Prior to his current role, Manzella held various leadership positions in the connected car and insurance sectors, including Director of Business Development at Wejo and Director of Customer Development at Arity. He also worked at Allstate in several capacities related to connected car R&D and technology innovation. His educational background includes a Bachelor of Arts in Economics and an MBA in Finance from the University of Illinois at Urbana-Champaign.1