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Matt Locke
Director at Storythings
Matt Locke is an expert in digital content and innovation, with an extensive background in understanding audience behaviors across various platforms and designing effective media projects. With over 25 years of experience in digital media and innovation, he has held senior roles in UK public media and founded his own digital content agency.
Matt Locke is renowned for his expertise in internet and its social and cultural implications, with a specific focus on social uses of new technology and the obstacles to adoption. He excels in applying innovation theory to real-life business scenarios, particularly fostering innovation cultures in fast-paced delivery environments and implementing culture change within large organizations to drive new product development.
Having worked closely with public sector organizations, Matt Locke has served in advisory roles within the government and other public sector bodies on innovation and the dynamics between the public and private sectors. He is a seasoned communicator and writer, frequently speaking on innovation and new technology at conferences and events globally.
With specialties in digital content development, production, and measurement, Matt Locke is adept at developing digital content strategies, business models, and workflows. His expertise spans innovation theory and practice, internet and new technology trends, social adoption of technologies, scenario planning, creativity and innovation tools, as well as identifying private and public sector funding opportunities.
Matt Locke's educational background includes a BA in Fine Art Photography from The Glasgow School of Art and an MA in Visual Culture from UEL. Throughout his career, he has held key positions such as Director at STORYTHINGS LTD, Head of Cross Platform at Channel 4, Commissioning Editor of Education New Media at Channel 4, Head of Innovation at BBC New Media, Head of Creative Research & Development at BBC New Media, and Creative Director at Media Centre Network.