Matt Lee

Matt Lee is the founder of Curious Outliers, a performance-focused YouTube influencer agency based in the New York City metropolitan area.1 Here are some key details about Matt Lee:

Professional Background

• Founded Curious Outliers in March 20221
• Has extensive experience in growth marketing and strategy
• Previously held roles such as:
  • Director of Growth at Keeps and Thirty Madison
  • Senior Growth Marketing Manager at Keeps and Thirty Madison
  • Senior Manager of Acquisition Marketing and Retention at Bombfell
  • Senior Media Analyst at Ampush

Curious Outliers

Curious Outliers is a growth-focused influencer agency specializing in YouTube influencers.12 The company aims to:

• Guide brands using data-driven strategies
• Unlock the potential of YouTube influencer marketing as a growth channel
• Help brands scale their YouTube influencer efforts

Matt Lee developed an in-house database to monitor influencers' past sponsorship history and identify those with a track record of success working with brands.1

Expertise and Approach

Matt Lee has:

• Deep expertise in growth strategy
• Experience helping brands grow from both agency and brand perspectives
• Managed teams responsible for nearly 9-figure annual marketing budgets
• Hands-on experience with various paid marketing channels, including paid social, TV, SEM, influencer, and affiliate marketing

He is passionate about building precise and efficient processes and developing superior domain expertise.1

Education

Matt Lee holds a Bachelor of Science in Finance from the University of Maryland College Park, which he attended from 2007 to 2011.1