Matt Krogstad

Matt Krogstad is the Chief Executive Officer of Groov, a wellbeing platform that helps organizations support employee mental health and engagement.125 He leads a technology solution that integrates wellbeing support directly into workplace communication tools like Microsoft Teams and Slack.1

Professional Background:

• Currently serves as CEO of Groov, a mental wellness startup based in New Zealand2
• Focuses on creating a platform that provides real-time insights into employee engagement and burnout risk1
• Previously worked with M-Com before expanding outside of New Zealand and Australia3

Company Mission: Krogstad's Groov platform aims to solve key workplace wellbeing challenges by:

• Integrating mental health support into the natural flow of work
• Providing individualized wellbeing experiences
• Offering managers actionable insights without extensive manual tracking1

The company has ambitious goals, including reaching 100 million people worldwide through employer partnerships.2 Krogstad has been particularly notable for partnering with organizations like New Zealand Rugby to implement their mental health technology.2

Recent Activities:

• Spoke about Groov's approach to workplace wellbeing in various platforms14
• Reflected on people analytics trends at People Analytics World 20244
• Highlighted the platform's ability to reduce pressure on managers and executives5