Matt Kelley

Matt Kelley is a seasoned professional in the digital marketing and advertising industry, currently serving as the Senior Vice President of Consumer Experience and Client Solutions at iProspect. He has over 25 years of experience, having begun his career in 1994 as an Account Manager at DDB Needham/Tracy Locke, where he developed marketing strategies for Pepsi's new products. Throughout his career, Kelley has held various significant roles, including positions at Ogilvy & Mather and Leo Burnett, before joining iProspect in 2016.

At iProspect, Kelley was responsible for leading consumer experience strategy and management across the agency's client base. His expertise in digital marketing has been instrumental in optimizing client marketing programs by providing a comprehensive understanding of the digital consumer journey.123

Kelley holds a Bachelor's degree in Journalism from the University of North Texas. His extensive background includes leadership roles that emphasize integrated performance marketing and customer experience optimization.12