Matt Jones

Matt Jones is a prominent figure in Australia known for his role as an ambassador for the White Ribbon Foundation, an organization dedicated to ending male violence against women. He has a diverse background in creative strategy, political campaigning, and brand experience, which informs his advocacy work.

Professional Background

• Creative Strategist and Entrepreneur: Matt has extensive experience in the creative industry, having founded several initiatives including Four Pillars Gin and Better Happy, a consultancy focused on purpose-driven branding and strategy.1
• Political Experience: His career includes significant roles such as Chief Political Adviser for the Conservative Research Department in the UK and various positions in communications for government entities.1

White Ribbon Foundation

The White Ribbon Foundation is part of a global movement aimed at preventing violence against women. It encourages men to take a stand against gender violence and promotes healthy relationships. The campaign originated in Canada and has expanded to over 60 countries, including Australia.2

In Australia, the foundation has faced challenges, including financial difficulties that led to its liquidation in 2019. However, it continues to focus on domestic violence prevention and aims to involve all Australians in its initiatives.2 As an ambassador, Matt Jones plays a crucial role in advocating for these causes and raising awareness about the importance of addressing gender-based violence.

Advocacy Efforts

Matt Jones's involvement with the White Ribbon Foundation highlights his commitment to social impact and community engagement. He actively participates in campaigns that educate men about their role in preventing violence against women and encourages them to embody positive masculinity.34

His work not only emphasizes the need for awareness but also seeks to foster a culture of respect and equality within communities.2