Matt Jablon

Matt Jablon is the Sales Director for Anzu.io, a leading company specializing in in-game advertising. Based on his professional background, he has been instrumental in promoting the integration of advertising within gaming environments, which has become increasingly relevant as the gaming industry expands. His role involves supporting brands in leveraging in-game ads to enhance audience engagement and reach.

Professional Background

• Current Position: Sales Director, Anzu.io (West Coast, USA)
• Expertise: Jablon focuses on helping brands navigate the unique opportunities presented by in-game advertising, which allows them to connect with gamers in a non-disruptive manner. He emphasizes the importance of contextually relevant ad placements that blend seamlessly into gameplay, enhancing both player experience and brand visibility.13

Notable Contributions

• Campaigns: Jablon has been involved in significant campaigns, such as a collaboration with EMPIRE for Babyface Ray’s album release, which utilized in-game advertising to successfully increase awareness and listening intent among gamers.13 His insights highlight the effectiveness of gaming as a medium for brand engagement, particularly among younger demographics.

Industry Perspective

Jablon advocates for the growing trend of brands adopting in-game advertising as a core component of their media strategies. He notes that the convergence of entertainment, music, and gaming is reshaping how brands communicate with consumers.13

LinkedIn Profile

For further details on his professional journey and insights, you can view his LinkedIn profile at matt-jablon .2