Matt Howell

Vice President, Analytics & Digital Publishing Technology at WB Games

Matt Howell is a seasoned executive in the gaming industry, currently serving as the Vice President of Analytics & Digital Publishing Technology at Warner Bros. Games (WB Games).1 With over 20 years of experience in managing B2B Marketing Technology portfolios, Howell has played a significant role in the development and publishing of more than 60 games, which have collectively attracted over a billion active players worldwide.1

Career Progression

Howell's career at WB Games has seen steady advancement:

Vice President, Analytics & Digital Publishing Technology (May 2021 - Present)
Executive Director, Analytics (March 2019 - May 2021)
Director, Analytics (October 2016 - May 2019)
Director of Product Management, Online Technology Platform (August 2011 - October 2016)1

Responsibilities and Achievements

In his current role, Howell oversees several critical areas:

Digital marketing infrastructure
Integration of Machine Learning processes
Development of live service standards for entertainment products

His work has supported games featuring popular intellectual properties such as DC Comics, Star Wars, LEGO, and the Wizarding World.1 Notable projects include the mobile strategy game "Game of Thrones: Conquest" and the highly successful 2023 release "Hogwarts Legacy".1

Expertise

Howell's areas of specialization include:

Strategic partnerships
Project and product management
Networking and security
Functional design
Pragmatic marketing
Analytics and data science
Marketing automation1

During his tenure as Director of Product Management for the Online Technology Platform, Howell was the principal product owner for a worldwide marketing technology platform that enabled over $200 million in annual game sales and supported millions of monthly active users.1

Matt Howell's extensive experience and leadership in analytics and digital publishing technology have positioned him as a key figure in WB Games' efforts to leverage data and creativity in developing engaging gameplay experiences.