Matt Hopgood

Matt Hopgood is the Global Vice President (GVP) of Strategy and Consulting at Sapient, a role he has held for several years. He is based in Tring, England, and has over twenty-five years of experience in digital strategy and consulting, having worked both client-side and with leading agencies.

Professional Background

At Sapient, Hopgood oversees multiple areas, including:

• Global Experience Design: He leads a community of around 700 designers, including product, UX, and visual designers, focusing on enhancing design thinking and delivering exceptional customer experiences. He advocates for inclusive design practices and explores the integration of AI/ML tools into design workflows.

• Financial Services: He specializes in product management within the Financial Services sector, where he supports various initiatives such as regulatory compliance, core banking system re-platforming, and customer journey transformation.

• Service Design: Hopgood also manages the Service Design methodology at Sapient, which aims to uncover new value opportunities for clients through a multi-disciplinary approach.

Before joining Sapient, he held senior positions at organizations such as the BBC and Zentropy Partners, contributing significantly to various digital projects, including the development of products like BBC iPlayer.

Leadership Philosophy

Hopgood emphasizes the importance of leaders not only communicating change but also embodying it. He believes that successful transformation requires leaders to model the changes they advocate for, fostering a culture of authenticity and engagement within their teams.12