Matt Hodkinson

Matt Hodkinson is the CEO and Founder of Total Growth Ownership (TGO), a B Corp™️ certified organization that specializes in B2B marketing and growth strategies. He is recognized as a B2B Positioning and Differentiation Expert, often referred to as the "Chief MEHscapologist," a title that reflects his focus on helping businesses escape mediocrity in their marketing and positioning efforts.124

Professional Background

Hodkinson has extensive experience in the B2B sector, having worked with over 250 organizations, including consultancies and service partners. His approach emphasizes the importance of differentiation in a crowded marketplace, advocating for unique messaging that resonates with target audiences.1 He is also the author of the bestselling book "MEHscapology," published in 2023, which outlines his methodologies for improving business messaging and positioning.12

Key Initiatives

At Total Growth Ownership, Hodkinson leads programs designed to address common challenges faced by B2B companies, particularly in creating effective sales pipelines. His flagship offerings include:

• Performance Positioning
• Pipeline Forecaster Framework
• Tactical LED Playbook

These tools aim to help businesses build what he describes as a "Pipeline Certainty Engine" within 90 days, without the need for extensive agency retainers.3

Speaking Engagements and Influence

Hodkinson is a sought-after speaker, having presented at various industry events, including Social Media Days in Oslo and appearances on BBC platforms. His talks often focus on the themes of differentiation and effective marketing strategies in today's competitive landscape.13

Personal Life

Outside of his professional endeavors, Matt Hodkinson is known for his approachable demeanor and is described as a proud resident of Surrey, originally from Birmingham (Brum).1

For more insights into his work and philosophy, he actively shares knowledge on platforms like LinkedIn under the username matthodkinson.4