Matt Higgins

Matt Higgins is an experienced digital marketer and strategist currently serving as VP Strategy at Blue Hour Studios, a joint venture creative shop between Horizon Media and Group Nine.12 He leads the strategy team, focusing on the intersection of social media, creators, community, commerce, and emerging technologies.1

Prior to his current role, Higgins held several notable positions:

1. Brand Marketing Lead for Bikes & Scooters at Lyft (2019-2020)1
2. Instructor of Digital Marketing at General Assembly (2016-2020)1
3. Strategy Director at SKYLABS (2018-2019)1
4. Strategy Director at SJR (2013-2018)1

Higgins has worked with major clients such as ESPN, Amazon Studios, Petco, Kohl's, Johnson & Johnson, Adidas, TED Talks, and GE.12 He is known for his expertise in content strategy, social media marketing, and brand development.2

His educational background includes certifications in Design Thinking from IDEO U and strategic brand management from Section4.1 Higgins is also passionate about teaching and mentoring, having taught digital marketing courses at General Assembly and mentored Techstars startups.2

Outside of work, Matt enjoys traveling with his family, photography, hiking, and supporting sports teams like Liverpool and the Philadelphia 76ers.2