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Matt Herold
Director, Premium Activation at Arizona Coyotes
Professional Background
Matt Herold is an accomplished sports executive with an extensive background in sports administration, particularly in premium services and ticket sales. His career has primarily been centered around the Arizona Coyotes, where he has ascended through various roles, building a deep understanding of the sports business industry and developing robust strategies for customer engagement and satisfaction. Currently, as the Director of Premium Activation, Matt focuses on delivering exceptional service and experiences to the Coyotes' premium clientele. His career path showcases his commitment to excellence and his adept skills in client relations, service management, and sales optimization.
Matt started at the Arizona Coyotes as an Inside Sales Representative, where he honed his sales skills and learned the intricacies of the sports ticketing landscape. His commitment and performance led to prompt promotions, allowing him to take on greater responsibilities using innovative marketing and sales techniques to enhance ticket sales and client retention. Over the years, he has played pivotal roles such as Service and Retention Account Executive, Inside Sales Supervisor, and ultimately Senior Manager of Premium Services. His depth of knowledge in premium client activation and service strategies has positioned him as a significant asset to the organization and the sports community at large.
In addition to his work with the Coyotes, Matt has diverse experience in sports organizations. He has held positions with Major League Baseball’s San Diego Padres as a Ticket Sales Consultant and the Southern Ohio Copperheads as a Group Ticket Sales Consultant. His early career included roles with the Pittsburgh Pirates and the Columbus Crew, where he developed a foundation in sales and customer engagement that has been instrumental in his trajectory.
Education and Achievements
Matt Herold is a proud alumnus of Ohio University, where he pursued and earned both his Bachelor's and Master's degrees in Sports Administration. His Bachelor of Science in Sport Sciences, focusing on Sports Administration and Management, laid the groundwork for his understanding of the sports industry and its complex operations. Following that, Matt furthered his education with a Master of Sports Administration at the same esteemed institution, which equipped him with advanced skills in sports management, leadership, and strategic planning.
Throughout his educational journey, Matt cultivated a passion for sports management and a desire to create meaningful experiences for sports fans. His academic achievements not only showcase his dedication but also reflect his commitment to lifelong learning in the ever-evolving sports industry. By continually upgrading his skill set, he has remained at the forefront of trends and changes within sports administration.
Achievements
Throughout his career, Matt has achieved remarkable success, particularly in enhancing client engagement and service delivery. Notable achievements during his tenure at the Arizona Coyotes include:
- Development of Premium Activation Programs: As Director of Premium Activation, Matt has successfully launched several programs designed to enhance the overall experience for premium clients, ensuring top-tier service and satisfaction.
- Sales Growth Initiatives: Implementing innovative sales strategies that led to significant increases in ticket sales and revenue during his time as Premium Services Manager and Senior Manager, showcasing his business acumen and strategic thinking.
- Leadership in Customer Retention: His role in fostering strong relationships with clients has consistently resulted in high retention rates and customer loyalty, proving his effectiveness in client-driven positions.
- Community and Volunteer Engagement: Matt has also contributed to the local sports community through volunteer work, including serving as a Volunteer Marshall at the Bridgestone Invitational Golf Tournament, showcasing his well-rounded commitment to the sports industry beyond his core professional responsibilities.
Matt's journey in sports administration exemplifies dedication, innovation, and a relentless pursuit of excellence. As he continues to evolve and expand his influence in the sports industry, Matt Herold remains a prominent figure who puts the fan experience at the forefront of his endeavors.
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