Matt Hall

Matt Hall is a UX Content Strategist at Common People Web Design, based in the Greater Los Angeles area.1 He specializes in solving human problems through research, data, and user testing, with a focus on developing effective messaging strategies.1

Professional Experience

Matt has been working as a Content Strategist at Common People Web Design since May 2020.1 In this role, he:

• Leads content strategy for various clients, including large manufacturing companies and nonprofits
• Develops content models, taxonomies, and technical content requirements
• Creates user flows and wireframes
• Conducts UX research to improve user experiences

Expertise and Approach

Matt is committed to:

• Inclusivity and ethical marketing
• Data-driven decision-making combined with human psychology
• Conversion-focused design that tells compelling stories

His approach involves asking about client goals and designing experiences that guide audience segments through appropriate messaging.1

Notable Projects

Some of Matt's recent projects include:

• Leading content strategy for a $B manufacturing client's CMS migration
• Driving technical content strategy for a 2500+ page nonprofit enterprise site
• Redesigning a help center experience for a $MM tech company
• Conducting user research and developing user flows for various website redesigns

Background

Matt has experience in various industries, including technology, education, nonprofits, health, and highly-regulated sectors.1 He works closely with lead development professionals to ensure brand messaging aligns with strategic goals.

Matt's passion for thoughtful design and ethical marketing sets him apart in the field of content strategy and UX design. His expertise in conversion copy and conversion design makes him a valuable asset to Common People Web Design and their clients.2