Matt Hall is a highly educated and experienced content strategist with a rich background in digital marketing, copywriting, and user testing. With a Master of Business Administration in Business Administration and Management, as well as a Master of Science in American Studies and a Bachelor of Arts in English with an emphasis on professional and technical writing, Matt has worked in various roles, including Lead Copywriter at Kajabi and Senior Conversion Copywriter at TRAFFIK, an integrated marketing agency.

Matt has also held positions as a Digital Marketing Manager, Content Strategist, and Research Assistant, among others. He is currently a content strategist at Common People Web Design and has a passion for inclusivity, ethical marketing, and thoughtful design. Matt's expertise lies in developing messaging strategies that deliver the right story to the right audience at the right time. He achieves this through a combination of research, data analysis, and user testing.

Matt is driven by his commitment to ethical marketing and the desire to solve human problems through his work. He founded The English Major's Guide, a resource for English Majors, and served as Director, Editor in Chief, Marketing Director, and Writing Center Supervisor at Brigham Young University - Idaho.