Matt Halfhill

Matt Halfhill is the Founder and CEO of Nice Kicks, a prominent online platform dedicated to sneaker culture and news. He established Nice Kicks in June 2002, initially as a blog to provide better information about sneakers compared to existing message boards at the time. The name "Nice Kicks" was chosen because it resonated positively with sneaker enthusiasts, reflecting a culture of appreciation and camaraderie within the sneaker community.12

Halfhill's background includes a diverse upbringing in various locations, including Fresno, California, Grenada, and Victoria, British Columbia. His passion for sneakers began in his teenage years while working at a shoe store called Athlete's World, where he learned the importance of product knowledge in selling shoes.12 Over the years, he has collaborated with several major brands, including New Balance and Adidas, and has been influential in shaping sneaker media and culture.23

In addition to his work with Nice Kicks, Halfhill is actively involved in discussions about the evolution of sneaker culture, the impact of social media on the industry, and the challenges faced by small businesses in the sneaker market.23 He continues to engage with the community through various platforms and events, highlighting his commitment to fostering connections within sneaker culture.