Matt Haghighi

Matt Haghighi is a seasoned professional with a diverse background in technology, marketing, and finance, dedicated to assisting companies in achieving growth through strategic insights and dynamic solutions.

After graduating from UC Irvine with a BA in Business Economics & Political Science, Matt established Amity Capital, an RIA that combines Betterment's advanced investment platform with tailored guidance, catering to a younger demographic. He later held key roles such as leading Digital Strategy at Betterment Institutional and driving marketing and technology endeavors at AdvicePeriod.

With a keen awareness of the shortcomings of conventional marketing agencies, Matt launched Finovo in 2017, aiming to revolutionize digital marketing practices.

Throughout his entrepreneurial journey, Matt has remained committed to reshaping the trajectories of businesses through innovative strategies and hands-on approaches.