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Matt Gray
Professional based in Brooklyn
Matt Gray, Founder & CEO of Founder OS
Matt Gray is an entrepreneur, influencer, and the founder of Founder OS. Over the past decade, he has built four successful companies, including Herb, which has a community of over 14 million passionate people.1
Key Facts About Matt Gray:
- Founder & CEO of Founder OS, a company that helps entrepreneurs grow their audience and revenue through proven systems1
- Previously co-founded Bitmaker, which grew to become the largest coding school in Canada before being acquired by General Assembly and subsequently by Adecco for $410M1
- Graduated from Ivey Business School at Western University with an Honors Business Administration (HBA) degree in Marketing1
- Shares business growth tips and strategies through his Founder OS newsletter, which has over 137,000 subscribers56
- Offers courses and programs like Founder OS Light to help entrepreneurs scale their businesses4
- Active on social media, particularly LinkedIn and Twitter, where he shares valuable content and insights56
Matt Gray is known for his expertise in building profitable personal brands and audiences through organic content and proven systems.57 He aims to help entrepreneurs grow their businesses and achieve their goals through his courses, programs, and content.23
Highlights
Do less, but better.
Cut 70% of your to-do list and focus on the 3 tasks that actually grow your revenue.
That’s how you go from $100k to $1M per year.
How to gain energy, focus, and clarity (as fast as humanly possible).
My Simplicity System:
You've probably heard of the 80/20 rule.
20% of your effort often leads to 80% of the results.
But you probably didn't know you can apply it to these 7 areas too:
- Sales
80% of sales come from 20% of clients.
Focus on over-delivering for the key 20%.
• Build long-term partnerships • Find new ways to help them • Give them more time and attention
More money. Longer client retention. Fewer headaches.
Win-win-win.
- Happiness
20% of your activities deliver 80% of your joy.
Identify these:
• A walk in the park • Reading a good book • Time with loved ones
Spend more time doing the things that make you happy.
Spend less time doing the things that don't.
Elevate your joy.
- Health
Your well-being is tied to a few critical habits.
20% of these contribute to 80% of your health:
• Proper sleep • Balanced diet • Drinking enough water
Dial in these habits to transform your health.
- Results
It's often the 20% of focused actions that yield 80% of outcomes.
Key takeaways:
• Work smart, not hard • Cut down on the noise • Focus on needle-moving tasks
Now watch your progress supercharge.
- Hiring
The top 20% of performers generate 80% of the impact.
When hiring, look for these powerhouses.
Here are some traits I look for in my hires:
• Grit • Optimism • Constant learning
Hire slow and fire fast.
What you’re left with is a star-studded team of Avengers.
- Experiences
In life, 20% of experiences result in 80% of your growth.
My most epic trips:
• Yosemite with a lover • Mushrooms in Joshua Tree • New Zealand in a van for 2 months
Identify these moments.
Pursue them.
Accelerate your growth.
- Growth
In business, 20% of your strategies lead to 80% of your growth.
The lessons:
• Be adaptable • Constantly evaluate • Focus on needle-moving strategies
Launch your growth trajectory into orbit with the right strategies.
The 80/20 rule applies to nearly all aspects of your life.
Relationships, health, business, happiness...
You name it.
Your job remains the same:
• Identify your 20% • Invest energy into it • Watch the magic happen
I've shared the entire breakdown below.
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