Matt Goodman

Matt Goodman is a seasoned sports industry executive who currently serves as the Chief Operating Officer (COO) and Chief Commercial Officer at New York City Football Club (NYCFC).13 He joined NYCFC in this newly created position at the beginning of the 2020 season, bringing with him a wealth of experience from various sports organizations.1

Career Background

Goodman's career in the sports industry has been diverse and non-linear, spanning multiple leagues and organizations:

1. Started his career in Minor League Baseball3
2. Worked with Mandalay Baseball Partners, helping launch affiliates of the New York Yankees and Texas Rangers1
3. Served as Vice President of Corporate Hospitality at Madison Square Garden Company1
4. Held the position of Vice President of Corporate Partnerships for the Cleveland Browns1
5. Spent over five years at the National Basketball Association (NBA) as Senior Vice President of Team Marketing and Business Operations (TMBO)1
6. Joined NYCFC in 2020 as COO and Chief Commercial Officer1

Responsibilities at NYCFC

In his role at NYCFC, Goodman oversees several key areas of the club's operations:

• Ticket sales
• Suites and premium seating
• Corporate partnerships
• Marketing
• Business intelligence and analytics
• Youth programs1

He works closely with NYCFC CEO Brad Sims to drive the club's business operations forward.1

Expertise and Approach

Goodman is known for his focus on:

1. Creative business intelligence strategies
2. Engaging new fans, particularly youth and community
3. Leveraging the growing momentum of soccer in the United States
4. Improving profitability and operational excellence12

His diverse background has equipped him with innovative problem-solving approaches, which are highly valued in the rapidly evolving sports business world.2

Matt Goodman holds a B.A. in Journalism from the University of Arkansas, where he was awarded Sports Journalist of the Year in 2003.1 His journey from aspiring journalist to sports business executive demonstrates the value of diverse experiences in the sports industry.2