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Matt Gilbert
Chief Executive Officer, Board Director at Partnerize
Matt Gilbert is the CEO of Partnerize, a leading platform in partnership automation, which he has led since October 2020. Under his leadership, Partnerize has focused on providing a comprehensive suite of tools for marketers, enabling them to manage the entire partnership marketing lifecycle efficiently. This includes capabilities for discovery, recruitment, optimization, payment, and fraud prevention, all designed to enhance transparency and scalability in marketing efforts.12
Background and Experience
- Education: Matt Gilbert holds a Bachelor of Arts degree from Brandeis University.
- Career Path: Before joining Partnerize, Gilbert had extensive experience in the marketing and technology sectors, contributing to his expertise in partnership strategies and performance marketing.15
Vision and Achievements
Gilbert's vision for Partnerize emphasizes innovation and the evolution of partnership marketing. He has articulated the need for brands to diversify their partnerships beyond traditional affiliate models, advocating for a more integrated approach that includes various marketing channels and technologies. His leadership has been marked by significant achievements, including Partnerize receiving multiple International Performance Marketing Awards in 2021.26
Industry Impact
Gilbert is recognized for his insights into the changing landscape of digital marketing. He highlights the importance of adapting to new consumer behaviors and the challenges posed by reliance on major platforms like Facebook and Google. His approach aims to empower brands to leverage partnerships as profit centers rather than merely transactional relationships.34
In summary, Matt Gilbert is a prominent figure in the partnership automation space, driving forward-thinking strategies at Partnerize that align with the evolving needs of marketers today.