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Matt Friesen
Part Time Entrepreneur, Full Time Dreamer
Matt Friesen is a seasoned entrepreneur and mentor based in New York City, recognized for his extensive experience in building and investing in startups. He is currently the Founder of Into the Awesome, a company dedicated to mentoring and investing in early-stage startups. Through their Fractional Founder program, they provide hands-on guidance alongside direct investment, reflecting a commitment to the success of their clients.1
Friesen has held various significant roles throughout his career, including serving as a Co-founder and CEO of Wantering, an online platform that was operational from 2011 to 2016. His entrepreneurial journey also includes being a Partner at La Performance, an e-commerce performance marketing agency, and involvement with 100 Ventures, a fund focused on early-stage investments.12
His role as a mentor at Techstars from June 2017 to September 2020 allowed him to guide numerous startups through their growth phases, leveraging his expertise in project management and strategic development.1 Friesen's multifaceted background combines leadership, investment acumen, and a passion for fostering innovation within the startup ecosystem.
