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Matt Flores
Features Producer at PepsiCo
Professional Background
Matt Flores is an immensely talented features producer at PepsiCo, known for his extensive experience in broadcasting, content creation, and production management. With a rich career that showcases his expertise in film and video production, Matt has honed his skills in various prestigious organizations, effectively transforming the way storytelling is approached in the media landscape. His career trajectory illustrates a remarkable blend of creativity, strategic thinking, and technical proficiency, making him a sought-after professional in the industry.
Before making his mark at PepsiCo, Matt had an impressive tenure at COPA90, where he ascended through several key roles, including Senior Producer for both Branded Content and Editorial. In these capacities, he was instrumental in developing compelling, brand-driven narratives that resonated with diverse audiences. His role as Project Manager at COPA90 further cemented his ability to oversee complex projects and drive innovation in sports-related content, effectively enhancing the organization's outreach and impact within the digital space.
Prior to COPA90, Matt co-founded Surrender Pictures, where he played an integral role in producing high-quality visual content that captivated audiences. His early beginnings as a Sports Producer at zeebox, as well as his time as Interactive Content Coordinator at Sirius XM Radio Inc., laid the groundwork for his substantial understanding of interactive media and audience engagement strategies. These roles equipped Matt with the unique perspective required to navigate the fast-paced world of media production and content strategy.
Education and Achievements
Matt Flores holds a Bachelor of Science degree in Broadcast Journalism from Emerson College, a program renowned for its rigorous training in media production, journalism, and communications. Continuing his pursuit of excellence in the film industry, Matt also studied Cinematography and Film/Video Production at St. John's University, where he gained vital skills in visual storytelling and production design. This educational foundation has been crucial in shaping his successful career, allowing him to develop an array of competencies relevant to contemporary media practices.
Throughout his career, Matt has consistently demonstrated his commitment to producing high-quality content while fostering a collaborative environment that encourages creativity and innovation. His accolades within the industry speak to his ability to adapt and excel in various roles across a spectrum of media-related fields. By leveraging his background in journalism and film production, Matt has created thought-provoking narratives that not only entertain but also inform and engage audiences.
Achievements
Matt's journey within the world of media production is characterized by various notable achievements. As a features producer at PepsiCo, he has played a pivotal role in shaping the company's storytelling and branding strategies, creating content that enhances consumer connection and engagement. His contributions have helped propel PepsiCo’s brand narrative, aligning marketing initiatives with intricate storytelling techniques that resonate with audiences.
His extensive experience at COPA90 is marked by the successful execution of numerous branded content projects that have established the organization as a leader in sports media. Matt's vision and execution have allowed for the development of innovative content that not only strengthens brand identity but also captivates the interest of sports enthusiasts globally. His proficiency in managing diverse teams and projects has been essential to achieving impactful results within tight deadlines and evolving market conditions.
Furthermore, Matt's early career experiences at Sirius XM Radio and the New England Sports Network have provided him with foundational insights into the world of interactive media and its nuances. These roles have equipped him with the tools needed to create engaging content that seamlessly combines sports culture with technology, thereby pushing the boundaries of traditional media.
Through his work, Matt Flores continues to exemplify the power of storytelling in media, utilizing his rich education and professional background to inspire and lead teams in developing innovative content across various platforms. His commitment to his craft and passion for quality production stands as a testament to his status as a respected professional in the media industry.