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Matt Crowhurst
Associate Director at Here Be Dragons
Matt Crowhurst is the Associate Director at Here Be Dragons, a public relations agency based in London. He has held this position since June 2018, contributing significantly to the agency's initiatives and culture, particularly in the areas of people management and media strategy.13
In his role, Crowhurst emphasizes the importance of creating a unique training and rewards program called "Dragon Club," aimed at enhancing employee engagement and aligning with the company's values. This initiative reflects his commitment to fostering a positive workplace culture and attracting new talent in the competitive PR landscape.12 His insights into the changing dynamics of public relations highlight his understanding of the evolving needs of both clients and employees, especially as new generations enter the workforce.1
Crowhurst's educational background includes studies at the University of Warwick, which has likely contributed to his expertise in public relations and media.4 His professional journey showcases a blend of leadership skills and a focus on innovative approaches to PR, making him a notable figure within the industry.
