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Matt Crnkovich
Senior Director, New Business Ventures at National Basketball Association (NBA)
Matt Crnkovich is the Senior Director of New Business Ventures at the National Basketball Association (NBA), based in the New York City Metropolitan Area. He has a background in global strategy and innovation, which aligns with his role in exploring and developing new business opportunities for the NBA.
Education and Experience
- Education: Crnkovich holds a degree from the Stanford University Graduate School of Business, which equips him with a strong foundation in business strategy and management.
- Professional Background: He has held various strategic roles within the NBA, focusing on innovation and business development.123
Role at NBA
In his current position, Crnkovich is responsible for identifying new ventures that can enhance the NBA's brand and expand its reach. This includes working on initiatives that leverage technology and innovative marketing strategies to engage fans and increase revenue streams.45
Crnkovich's work is crucial as the NBA continues to evolve in a rapidly changing sports landscape, where new technologies and consumer preferences are constantly reshaping how sports organizations operate.
