Director at Little Black Book

When we started Little Black Book in 2010, we believed that the fundamental business of advertising was changing - we were experiencing a dramatic shift. There were over 1,000 publications across adland - all autonomous and local - and to keep up with the business globally you had to be on top of them all. We created this platform with the belief that agencies, post production and production companies would all change and evolve the way they do business (and that brands would interact with them differently). We saw that they would need one place where they could see what was happening to the industry globally AND locally. They would need a single place where they could tell their story and be found by potential clients. Hence, Little Black Book was born.

Skipping forward to today and Little Black Book has been hailed ‘THE communications business for the communications world’. Our member list is made up of most of the world's most creative companies. From the biggest advertising agencies and networks – DDB, McCann, FCB, Leo Burnett, Grey, TBWA, BBDO and Droga5, to name a few - as well as the world’s top production and post production companies including, such as Rattling Stick, Smuggler, Stink, The Mill, MPC and Framestore.

Matt Cooper