Matt Cooper

Matt Cooper is the founder and CEO of Little Black Book (LBB), a digital platform for the advertising and creative industries.12 Here are some key details about Matt Cooper:

Career Background

• Matt Cooper has been working in the advertising industry for over 35 years.4
• He began his career at Saatchi & Saatchi in London in the 1980s.4
• Cooper has experience in advertising, post-production, and asset management for advertising professionals.2

Little Black Book (LBB)

• Cooper founded LBB in 2010, about 13 years ago.1
• LBB is a UK-headquartered business with a global footprint.1
• The platform serves as a digital archive and promotional tool for advertising agencies, production companies, and creative businesses.1

Achievements and Business Growth

• Under Cooper's leadership, LBB has grown to achieve a turnover of over £3 million.1
• The company recently underwent a digital rebrand and UX redesign.1
• LBB's business model has attracted industry heavyweights as shareholders, including Sir John Hegarty and Sir William Sargent.1

Vision and Approach

• Cooper is described as a digital pioneer who captured the zeitgeist of the internet.1
• He aimed to create a platform that unites creative industries and empowers businesses to tell their stories.3
• Cooper's vision for LBB was to provide a single place for companies to showcase their work and be found by potential clients globally.1

Matt Cooper continues to lead LBB as it expands internationally, with growing business in countries like the USA, Canada, Australia, India, and Germany.1