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Matt Coen
Entrepreneur, Publisher, Investor, Board Member, Speaker
Professional Background
Matt Coen is an accomplished professional, recognized for his expertise in entrepreneurship and his impressive trajectory in the start-up environment. With a robust background in SaaS (Software as a Service) and B2B (business-to-business) marketing, Matt has carved out a niche in growing companies and enhancing customer experiences. His extensive experience spans over several key roles in major organizations, where he has demonstrated a profound talent for content marketing strategy, enterprise sales, and cultivating a positive company culture. As a keynote speaker, he shares insights on growing businesses, fundraising, and digital promotions, making him a sought-after expert in his field.
Matt’s career commenced with a role at Freedom Communications Inc. as an Account Executive focused on new business development. This formative position set the stage for his future successes, equipping him with essential skills in client relations and account management. His journey continued at the San Diego Union Tribune, where he progressed through various roles, including Account Manager and National Online Account Manager, gathering invaluable experience in digital media management and e-commerce.
Most notably, Matt served as the Product Manager for Local eCommerce at the San Diego Union Tribune. This role involved overseeing product strategy and implementation for local online initiatives, demonstrating his strong analytical and leadership skills. Afterward, he took on the role of Digital Media Manager for National & Major Accounts, further solidifying his expertise in online marketing and account management.
Transitioning from the San Diego Union Tribune, Matt joined Second Street: Contests & Promotions as the Director of Affiliate Success. Here, he focused on maximizing the impact of promotional strategies, showcasing his strategic mindset and dedication to client success. This role paved the way for his next position at Blue Sky eLearn, where he served as the Manager of Customer Success, fostering positive relationships with customers and ensuring their needs were met at every stage of the engagement.
Enhancing his marketing capabilities, Matt became the Director of Promotions & Consumer Email Audiences at Swift Communications, Inc., where he drove initiatives focused on audience engagement through strategic promotions and consumer email marketing. His role as Regional Director of Promotions - West at Gannett USA TODAY NETWORK further established his reputation as a leader. In this capacity, he was instrumental in driving key promotional strategies that not only elevated brand visibility but also contributed to the organization's growth.
Education and Achievements
Matt Coen's academic foundation is rooted in his significant achievement of graduating with honors - Magna Cum Laude from The University of Tennessee at Chattanooga, where he studied English Literature, Writing, and Communications. This educational background not only honed his writing and communication skills but also laid the groundwork for his future ventures into content marketing and customer engagement strategies.
His ability to distill complex concepts into easily digestible content has been a defining feature of his career. Coupled with his educational achievements, he possesses an innate ability to engage audiences through storytelling, which is particularly relevant in today's content-driven marketing landscape.
As a professional, Matt continually seeks to enhance his understanding and adapt to emerging trends in the industry. He is known for his commitment to lifelong learning and growth, actively participating in workshops and professional development sessions that aim to broaden his knowledge base and keep him at the forefront of industry advancements.
Achievements
Throughout his career, Matt Coen has made notable achievements, driving significant value for the organizations he has represented. His leadership in customer experience initiatives has helped transform businesses into customer-centric entities, leading to increased satisfaction and retention rates.
His expertise in digital promotions and content marketing strategies has yielded impressive results for promotional campaigns, leading to successful engagement and conversion rates. Matt’s understanding of database strategies has helped organizations effectively leverage data to drive marketing efforts, ensuring targeted outreach and maximizing returns on investment.
Moreover, his reputation as a keynote speaker has allowed him to share his wealth of knowledge and insights on entrepreneurship, marketing, and customer experience with various audiences, solidifying his position as an authority in the industry. With a breadth of experience across diverse sectors, Matt Coen exemplifies the ideal leader for organizations looking to innovate and grow in today's competitive marketplace.