Matt Boronkay

Matt Boronkay is the Associate Director of Marketing Operations at Pandora, based in Oakland, California. His professional journey at Pandora began in January 2018, where he initially served as a Marketing Analyst. Over the years, he advanced to Senior Marketing Analyst and then to his current role as Manager of Marketing Operations and Analytics, which he has held since November 2021.

In his current position, Boronkay leads efforts to develop, implement, and report on various marketing initiatives aimed at enhancing listener retention and engagement. He collaborates closely with marketing analytics to optimize reporting and ensure that marketing strategies are effective. His responsibilities also include managing technical aspects of key marketing tools and designing workflows that support program objectives, including automation and promotional strategies.12

Prior to his tenure at Pandora, Boronkay gained valuable experience in marketing roles at companies such as Roger CPA Review and Socialarc, where he focused on customer targeting, data analysis, and campaign management.1 He holds a Bachelor's degree from California Polytechnic State University, which he completed in 2007.3