Matt Black

Director of Marketing & Revenue at Hotel X Toronto by Library Hotel Collection

Matt Black is an experienced hospitality professional currently serving as the Director of Marketing & Revenue at Hotel X Toronto by Library Hotel Collection in the Greater Toronto Area, Canada.1 In this role, which he has held since July 2019, he oversees the entire marketing, social media, public relations, reservations, and revenue strategies for the hotel.1

Career Progression

Matt's career in the hospitality industry spans over two decades:

He joined Hotel X Toronto in September 2018 as Director of Marketing before being promoted to his current position.1
Prior to Hotel X Toronto, he worked as a Consultant for Pearle Hospitality for 9 months.1
From 2015 to 2017, he was the Director of Brand & Guest Experience at One King West Hotel & Residence.1
He spent over 8 years (2006-2014) as the Director of Sales and Marketing at One King West Hotel & Residence.1
Earlier roles included Senior Corporate Sales Manager at One King West Hotel & Residence and Corporate Sales Manager at Renaissance Toronto Airport Hotel.1

Achievements

Throughout his career, Matt has demonstrated success in various areas:

At One King West Hotel & Residence, he oversaw a 75.2% increase in RevPAR from 2006 to 2015.1
He implemented a new survey tool that increased feedback numbers by 54% in the first 4 months.1
Matt designed and launched a loyalty program called clubONE, resulting in an 89% retention rate of top members.1
He increased annual Wedding revenues by 133% and average spend by 26% between 2008 and 2015.1

Matt Black's LinkedIn profile showcases his extensive experience and achievements in the hospitality industry, particularly in marketing, revenue management, and guest experience optimization.