Northeastern University

TSiBA Education in South Africa

Instituto Tecnológico de Santo Domingo

Shawnee High School

Reforge

Product Lead, Growth & Lifecycle at Drift

Scoped, built, launched, and now iterating on the following suite of products:
- Data Room: https://www.angellist.com/private-markets/data-room
- Transact: https://www.angellist.com/private-markets/transact
- Investor Portal: https://www.angellist.com/private-markets/investor-portal
- Compliance CRM (launching soon)

AngelList Transact was built on the back of a rebranded product called Nova, which AngelList acquired. I worked closely with the entire Nova team to integrate them into AngelList dating back to pre-acquisition. https://techcrunch.com/2023/07/28/angellist-expands-into-private-equity-with-acquisition-of-fintech-startup-nova/

I also run the weekly company all-hands meeting (seems to be a thing at the places I work! It's fun).

AngelList

Product Lead, Investor Management

A sweat equity advisory fund that helps companies achieve hypergrowth 🚀 📈

HyperGrowth Partners

Partner

All of my personal angel investments and advisory roles are listed on https://mattbilotti.com/investing/

👉🏼 Co-invest with me via my AngelList Syndicate: https://angel.co/s/matt-bilotti/t4i6G

😄👋🏼🚀

Angel Investor & Startup Advisor

Owned the following:
- LP experience (closing flows, investment browsing, portfolio, etc)
- LP growth (increase # of LPs, increase amount of $ invested)
- Broker-dealer implementation & monetization/repricing of our core Venture and Rolling Fund products. 
- Platform team (consistency & scalability across the entire AngelList platform)
- Company weekly all hands meeting

Product Lead, Consumer (LP & Growth)

I joined as employee #6 at $0 in revenue. We were acquired for $1.2B in September 2021.

Drift

Senior Product Lead

First Round Fast Track

Mentor

Oversaw:
- Drift for Startups (P&L, strategy, execution)
- Product partnerships (GTM alliances & inbound requests)
- All major customer integrations (Marketing Automation Platforms, Salesforce, CRMs)
- Drift CRM (Drift Intel data layer, data structure & records, platform tools like list management)
- ROI (is Drift working for you? How do you report on that?)
- Drift developer API (how do we enable customers to access data? How do we enable other companies to build integrations on top of Drift?)

Product Lead (multiple areas)

Angel Track is a curriculum, opportunity and community for exceptional emerging angels.

I was a part of the 6th cohort. Learn more at https://angeltrack.firstround.com/

First Round Capital

Angel Track

The Lifecycle group at Drift had teams applied to acquisition, activation, and monetization across multiple Drift products.

In addition to acting as a player-coach (actively PM'ing teams in addition to leading the larger group), I owned our entire self-service business unit at Drift, which means I was responsible for sales and retention figures on a monthly, quarterly, and yearly basis.

Every Friday, I run an all-hands company ritual called Show & Tell that many folks have told me is their favorite recurring meeting they've ever had!

Product Lead, Growth & Lifecycle

The growth team owns product-led acquisition and activation across Drift's multiple products and is responsible for revenue in our Very Small Business (VSB) portion of our business, carrying a 7-digit revenue goal.

Staff Product Manager, Growth

Underscore Core Community member empowered to invest with Underscore VC. I've made three seed-stage investments in amazing Boston-based founders.

Underscore VC

Core Venture Partner

The growth team at Drift at the time was responsible for two out of seven of Drift's business units with 7-digit revenue goals. One unit owned the VSB (very small business) aspect of Drift's business, and one owned an experimental lead generation funnel. 

VSB (free, self-service chat product) >  Everything from acquisition (including our viral loop), through activation/retention, all the way down to revenue and referral. We made product changes, coordinated across the company to take on strategic initiatives to grow the touchless business unit, and worked to create a world-class B2B free product experience.

Lead generation > This team worked with third party providers to understand buyer intent, create systems to make sense of that data, and oversee paid, email, and bot acquisition channels.

Senior Product Manager, Growth

Drift is the new way businesses buy from businesses.

As employee #6, I've helped make that product a reality (joined at $0 revenue, 0 customers).

During that time, I've PM'd the teams that researched, scoped, built, launched, and supported the following Drift products:

• Messaging (chat widget that you put on your site, conversations view)
• The Driftbot (extensible chatbot for communicating with your leads)
• Email (automated, one time, and sequenced email sending)
• Calendar integrations (use Drift to book meetings)
• Drift profiles (your online business card)
• Playbooks (pre-built best practices for automated messaging, bots, and email)
• iPhone & Android apps
• Salesforce, Slack, and 10 other integrations
• CRM (to manage your contacts)

I've worn many other hats outside the product management role, which have included:

• Hiring and managing a team of remote support people to have 24/7 support coverage
• Writing, maintaining, and organizing the first 100 help documents/articles
• Creating our "Customer Advocate" role and managing our first full-time folks in it
• Filming, producing, and being in in dozens of product marketing videos

Product Manager (And many other things)

Defined and closed the beta customer feedback loop for the HubSpot CRM pre-launch.

• Sold 50+ paid CRM Sales Accelerator packages pre-beta launch
• Prospected and define the ideal customer for the paid CRM Sales Accelerator
• Wrote 100+ user stories and development tickets based on feedback
• Held 100+ user feedback sessions with both structured and informal feedback approaches

HubSpot

Product Specialist [Sales & Product Management]

Traveled the globe as the first Presidential Global Officer, exploring new relationships and opportunities in the Northeastern and global startup communities.

• Explored 5 continents, 19 countries, and 26 cities in five months
• Engaged 240+ startup leaders, alumni, students, parents, and potential employers
• Uncovered NU expansion opportunities in academics, research, advancement, alumni, etc
• Created 30 new job opportunities for future Northeastern students with top startups
• Crafted 25 blog posts with 7,000+ unique readers from 100 different countries
• Fun Fact — I flew enough miles to travel a third of the way to the moon

Recap: northeastern.edu/go/looking-back/

Presidential Global Officer (GO)

Owned all customer communication for Sidekick, a startup within HubSpot, pre & post-launch.

• Resolved over 5,000 support tickets with > 50% first contact resolution
• Grew the support team to 3 and implemented a touchless sales model
• Influenced sales of 30% of all MRR prior to customer purchase
• Prioritized hundreds of development tasks for a team of 10 developers
• Led all design & development decisions for Outlook plug-in that 30% of users utilize daily
• Conducted 250+ in-person customer development and user testing interviews
• Crafted 200+ help articles to support a 150k+ install base
• Owned user states & facilitated their implementation across product, engineer, sales & marketing
• First non-technical official employee within the HubSpot Sales tools division [now 60+]

Product Specialist [Customer Support & Product Management]

Invested & managed a $500,000 fund for student-run companies over the course of two years.

• 9 out of our 20 Boston investments joined Y Combinator or TechStars after taking our capital
• Inspired & managed a team of 11 of the top entrepreneurial students in Boston
• Built a recognizable and trusted brand of student-friendly investors in the Boston community
• Enabled student entrepreneurs to succeed by providing seed money and value-added resources
• Interviewed and onboarded 6 new team members after Year 1
• Iterated and implemented new processes to operate the fund more efficiently

Dorm Room Fund

Managing Partner

Aided founding team to develop product strategy to reach their Series A $1 MM investment.

• Conducted first-hand user testing with 20+ end users
• Collaborated directly with founding team to develop core features
• Joined 20+ early customer sales meetings
• Executed over 100 sales cold-calls to potential clients and shadowed another 20 calls
• Administered the product at 10 customer events

Attend.com

Product Management Consultant

Lead one of the largest student orgs at Northeastern: 2,000+ yearly members.

• Manage 7 programs including the Husky Startup Challenge, EIP & iMadeIT
• Oversee team of 12 Directors of programming, marketing, operations, finance & media
• Responsible for $35,000 budget and all fundraising
• Execute weekly meetings with 170 average attendees with activities & C-Level speakers
• Increased membership base of students with technical majors (Engineering, CS) by 100%

Northeastern Entrepreneurs Club

President

Lead ChatterMob business operations from development to hiring for a real-time market research platform.

• Execute a product launch within 3 months by supporting multiple developers
• Coordinate day-to-day operations of a 6 person team
• Build and manage a community of 3,000+ users
• Craft the product strategy including partnerships, user testing, and sales
• Prioritize hundreds of features, developments, and milestones
• Acquire 1,000,000 questions answered within 4 months of launch
• Project manage multiple agency projects, such as website & mobile app redesigns

Matt Bilotti