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Matt Belcher
Founder & CEO, CalTier
Matt Belcher is an experienced digital marketing professional specializing in Search Engine Marketing (SEM) and Google Ads (formerly AdWords) consultancy.1 He currently works as an SEM and Google Ads Consultant at SEM Strategy.2
Professional Background
Matt Belcher has been at the forefront of online marketing for over 20 years, helping to redefine how businesses approach their digital marketing strategies.1 His expertise lies in search engine marketing and return on investment (ROI) strategies.1
Education and Training
Matt holds a Bachelor of Arts in Business Marketing from Monash University.13 He regularly attends industry conferences such as the SMX Conference (Search Engine Expo) and has completed various advanced levels of Google Ads training.1
Career Highlights
Throughout his career, Matt has achieved several notable accomplishments:
- Introduced variable-based 'Cost-per-Click' to the Australian market, being the first marketer to do so.1
- Managed Google Ads campaigns for leading brands with monthly budgets ranging from $5,000 to $5 million.1
- Worked for prominent digital agencies including Sphere Digital and Decide Interactive (now GroupM).1
- Held senior search and online roles at companies such as Redballoon, Infiniti Telecommunications, and the Network Group.1
- Ran the new media arm of NeoPurple.1
Matt Belcher is known for providing critical strategic thinking when it comes to sustainable growth for businesses through digital marketing.1 His extensive experience and expertise in SEM and Google Ads make him a valuable asset in the field of digital marketing.
