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Matt Annerino
VP of Growth, CRM & Media at Fender Musical Instruments Corporation
Matt Annerino is a seasoned marketing professional with expertise in Database Marketing, Email Marketing, Social Media, and Mobile Marketing.
He has a strong background in CRM, Campaign Optimization, Customer Engagement Strategy, and Audience Segmentation.
Matt Annerino has a proven track record in Growth Marketing, Management, Leadership, Strategy, and Planning.
He holds a BA in Speech Communication from the University of Illinois at Urbana-Champaign.
Matt Annerino has held various key positions in reputable organizations, including being the VP of Growth, CRM & Media at Fender Musical Instruments Corporation.
Previously, he served as EVP Marketing, CRM & Analytics - US Concerts at Live Nation Entertainment, showcasing his experience in the entertainment industry.
His past roles at Live Nation Entertainment include EVP, Marketing, SVP, Digital Marketing, VP, Direct Marketing, Sr. Director, and Director of Database Marketing, as well as Manager of Digital Marketing, highlighting his diverse skill set and extensive experience in marketing.
Before his tenure at Live Nation Entertainment, Matt Annerino worked as a Product Manager at AEG Live / BandMerch and as an Account Executive at Upshot Marketing.
He has also contributed as an Advisory Board Member at What's The Download and gained experience through internships at GolinHarris and Island Def Jam Music Group.
Matt Annerino's background reflects a deep understanding of the marketing landscape and a passion for driving customer engagement through strategic planning and leadership.