Baylor University

Manager, Donor Engagement at The Gideons International

Skills: Content Strategy · Leadership · Editing · Online Marketing · Communications Planning · Marketing Management · Customer Relationship Management (CRM) · Strategic Communications · Attention to Detail · Marketing · Strategy · Budgeting · Social Media · Digital Marketing · Nonprofit Organizations · Project Planning · Event Planning

FEBC (Far East Broadcasting Company)

Director Of Communications

I helped grow and retain donations through several marketing channels. 

I lead direct mail, digital appeals, and two consumer marketing programs raising $22 million annually.

Responsible for donor engagement and fundraising of this worldwide nonprofit to distribute nearly 90 million Scriptures throughout the USA and 199 other nations.

The Gideons International

Manager, Donor Engagement

-  Lead marketing process for all major communications, events, videos, social media channels, and 
    website to ensure strategic alignment, increase awareness and move people to action
-  Served on Senior Leadership Team to provide strategic planning and executive decision making to 
    engage the organization and community
-  Supervised and directed the communications, tech and worship staff of six employees
-  Lead creative direction for all print and digital assets working with freelance and in-house designers, 
    videographers, and multiple departments and teams
-  Directed comprehensive rebrand of organization to align all departments (print, digital and website)

Thompson Station Church

Senior Marketing Director   /  Senior Leadership Team

-  Managed all levels of direct mail programs for multiple clients in the financial services industry to achieve business goals
-  Served as main contact for assigned clients and ensured all aspects of each program were strategically sound, within budget and on time
-  Effectively communicated goals and action plans to all departments (Strategy, Creative, Data/Analytics, Production/Pricing) while fostering team accountability

Harland Clarke

Account Executive

Alcott Routon

-  Created and oversaw the marketing planning process for worship music projects with all departments (Retail, A&R, Radio, PR, Web, Strategic Partnerships) to increase sales and strengthen brand awareness for multiple products in the music industry
-  Managed and forecasted all marketing budgets for each project
-  Directed and executed all tactical elements of sales and marketing plans for various products and brands

EMI CMG

Marketing Manager

-  Developed and executed marketing plans to achieve business objectives
-  Researched key markets, coordinated special events, designed promotional materials

Matt Allen