Mats Raemen

Mats Raemen is a co-founder of YOUREKA!, a company that aims to revolutionize sales, marketing, and communication for businesses. He holds a B.Sc. and M.Sc. in Business Engineering with a focus on Management Information Systems, as well as a major in financing and a minor in insurance.

Professional Background

Raemen has over 15 years of experience working in IT and founding companies.3 Before co-founding YOUREKA! in September 2015, he worked as a freelance consultant at Resengo® and Graduator.5 His expertise lies in sales, marketing, and communication, with a strong background in business engineering and management information systems.

YOUREKA!

YOUREKA! specializes in creating interactive 360° visual tools to boost sales and inform/guide clients.1 The company's primary focus is on:

1. Sports teams and clubs
2. Event locations
3. Hospitality industry

Their technology allows potential customers to experience products or services visually before making a purchase decision.1 YOUREKA! has worked with notable clients such as Real Betis football club in Spain and covered events like the Ryder Cup golf tournament in France.2

Personal Interests

Outside of his professional life, Mats Raemen is passionate about sports, particularly squash. He has been a squash player and a member of the Belgian National Squash Team.4 This competitive spirit and dedication to sports seem to translate into his approach to business as well.

Entrepreneurial Journey

The idea for YOUREKA! evolved from Raemen's experience in the hospitality industry and his desire to create a product that helps people.2 He identified a gap between IT services and their online presentations, particularly in the restaurant sector, which led to the development of YOUREKA!'s 360° visualization concept.2

Mats Raemen's journey as an entrepreneur showcases his ability to identify market needs and develop innovative solutions, combining his technical knowledge with business acumen to create a successful venture in the digital marketing space.