Mats Johnson

Mats Johnson is a Senior Digital Business Leader and Board Director known for his passion, creativity, and entrepreneurial vision.

With over 20 years of experience, he has been instrumental in directing the launch, scale-up, and remarkable growth of VGW's market-leading brands in the past 5 years.

Throughout his career, Mats has demonstrated a successful track record of building, scaling, and leading high-performance teams that drive profitable growth for both private and public companies worldwide.

His expertise lies in driving business growth with profit and loss responsibility in high-volume Digital and Technology businesses with a global presence.

Mats is highly respected for his ability to develop and execute innovative growth strategies, consistently delivering significant returns, capturing market share, and enhancing shareholder value.

He has actively contributed to 6 successful exits and has been involved in multiple strategic acquisitions, showcasing his strategic acumen.

An internationally established figure, Mats serves on the board of several dynamic, high-growth technology companies, bringing his wealth of experience and strategic insights to the table.

Known for his exceptional communication skills and inclusive leadership style, Mats excels in navigating highly regulated environments and complex stakeholder structures with ease.

Throughout his career, Mats Johnson has held key positions including Director & Chief Marketing Officer at VGW, Director at Wifi Control, Director & Advisor at L and R P/L, and Chairman at Advanced AI Systems, Inc., among others.

He has also served as Chief Marketing Officer at Expekt.com, CEO at Playsafe, and has held various advisory and consultancy roles in the digital and e-commerce space.

Mats Johnson's tenure as General Manager at Centrebet and Director of E-commerce at Coral Eurobet has further solidified his expertise in the online gaming and betting industry.