Mathew Smith

Mathew March-Smith is the owner and director of Pong Cheese, an online cheese retailer based in Bath, UK.12 He co-founded the company in November 2008 during a recession, focusing on selling luxury cheese products through the internet.14

Mathew has experience in promoting food nationally, which complemented his business partner Ben Lambourne's extensive knowledge of the cheese industry.1 Together, they've grown Pong Cheese into a successful online cheesemonger, emphasizing strong branding and customer relationships.13

Under Mathew's leadership, Pong Cheese has implemented several key initiatives:

1. Launched a new website with a personalized subscription service called The Cheese Club.1
2. Focused on offering new and rare cheeses to excite customers.1
3. Perfected the art of selling cheese online by emphasizing product imagery, compelling copy, and storytelling.3

Mathew believes in creating an exciting online cheese experience by providing context for each product, including its history, production methods, and unique characteristics.3 This approach aims to compensate for the lack of sensory experiences typically available in physical cheese shops.3