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Matevz Klanjsek
The itch on your back you can't quite reach to scratch.
Matevž Klanjšek is the Co-founder and Chief Product Officer (CPO) at Celtra, a company specializing in creative automation for digital advertising. He is recognized for his insights into the intersection of artificial intelligence (AI) and creativity, particularly in how AI can enhance rather than replace human creative processes in advertising. Klanjšek emphasizes the importance of maintaining human involvement in creative endeavors, arguing that technology should serve to inspire human creativity rather than fully automate it.1
Klanjšek has a background in design and technology, having studied at Central Saint Martins, University of The Arts London. His professional journey reflects a commitment to innovation within the advertising sector, where he explores how advanced AI tools can facilitate creativity and streamline workflows.2 He is active on social media, where he shares his thoughts on the evolving landscape of advertising and technology.12