Universitat de Barcelona

University of Central Lancashire

St Helens College

Online creative professional

BeeWire

Founder

• Defined target audience and executed a rebranding transformation.
• Defined and executed marketing plans aligned with organizational goals.
• Led global creative strategy, coordinating Marketing and Creative teams across 3 continents.
• Sustained social media community, and user growth during a bear market. 
• Successfully launched new products: tokens, the DAO, a Bond Marketplace, and a unified website.
• Improved web ecosystem user experience through design and content review. 
• Conducted workshops and public speaking engagements in East and Southeast Asia, promoting the Meta Pool brand.

Meta Pool

Marketing Operations 

• Successfully opened and launched European operations.
• Executed marketing and networking strategies to establish the brand's presence in the EU.
• Managed client accounts for mobile CPI (Cost Per Install) and CPA (Cost Per Action) display marketing campaigns, ensuring optimal performance and client satisfaction.

Leadgenios | Performance Marketing

European Operations

• Conceived and brought to life a digital art gallery showcasing artists from around the globe.
• Championed a collaborative  culture, valuing input from all team players
• Defined the brand identity, and planned and led the digital marketing strategy. 
• Successfully signed 13 artists worldwide and curated a colorful and diverse collection.
• Effectively communicated the brand's vision, building key relationships with team members and partners.

Bloodywall

Co-founder & Head of Marketing

Joined GMG as one of the first team members, initially responsible for leading the Marketing and Product departments and played a pivotal role in driving innovation, workflow improvements, and the company's early growth.

Marketing Operations:
• Orchestrated the development and execution of online and offline marketing strategies. 
• Supervised content creation for websites, brochures, presentations, photos, and videos.
• Briefed and prepared sales teams for effective marketing outreach.

Product Leadership:
• Identified investment opportunities and led negotiation efforts with vendors and buyers.
• Managed the real estate portfolio, overseeing key aspects of property acquisition and disposition.

COO Responsibilities:
• Evolved into the role of COO, overseeing the smooth running of daily operations.
• Initiated and mapped the development of a purpose-built software crucial for ensuring compliance, streamlining property purchase tasks, managing construction projects, and accelerating information delivery to commercial teams.
• Successfully opened new revenue channels, resulting in a notable increase in profit margins.

GOLD MILLENNIUM GROUP

COO | Marketing & Product Manager

• Translated advertiser briefs into data-driven dynamic HTML5 creatives and rich media ads for top clients such as T-mobile, Rituals, Volotea, Icelandair, and Aegean Airlines.
• Managed and led the Creative Development department, guiding a team of Designers and Coders.
• Successfully increased the average ad display campaign CTR from 0.3% to 0.5%, enhancing overall campaign performance.
• Empowered the team to pursue experimental rich media side projects, fostering creative freedom and innovation.

Yieldr

Creative Director

• Led the expansion of the product portfolio in the Spanish and UK markets, enhancing Waytostay's presence.
• Conducted property review and validation processes to ensure the quality of listings and customer satisfaction.
• Managed account relationships, fostering partnerships and building strong relations with property owners.

Waytostay

Product  Specialist

• Provided digital strategy consultancy, offering insights to optimize client projects for maximum impact.
• Defined project briefs and drafted proposals, ensuring clear communication of project goals and deliverables.
• Pitched client projects, demonstrating a deep understanding of their needs and proposing tailored solutions.
• Led art direction and supervised project execution, ensuring creative alignment with client objectives.
• Overlooked Social Media, Display, and Email campaigns, ensuring cohesive and effective communication.

Meaningfuel Branding

Marketing Consultant

• Contributed to Mosi-Mosi Metaverse, one of Spain's most innovative multimedia studios at the time, specializing in immersive brand experiences in Second Life.
• Worked with top clients such as SEAT, Bershka, and Chupa Chups, elevating their presence in the Metaverse.
• Created compelling proposals and pitched projects to clients, showcasing the studio's innovative approach.
• Cultivated community relations within the Metaverse (Second Life), enhancing brand engagement and presence.
• Defined KPIs and established a robust performance reporting system for Island activities.
Managed social and web content, ensuring a cohesive and engaging online presence for the brand.

Mateo Austin