Hult International Business School

HSBA Hamburg School of Business Administration

Global Account Manager. Helping Brands Become Champions of Innovation.

Hogarth

Client Operations Director

Leading organisational transformation programmes to systemise and improve cross-departmental collaboration, impacting 100+ team members on EMEA Google Ads, Google Cloud/Workspace, and YouTube product teams.

• Pioneered collaboration platform Wrike and empowered individuals and product teams to deliver complex, multi-national campaigns, allocate resources in line with scope of work, and protect their mental wellbeing.
• Built Wrike collaboration spaces to effectively serve product teams across 7 departments and 10+ workstreams. Created governance framework to enable ownership on individual, discipline, and product team level.
• Developed Share & Reapply programme to encourage cross-client and cross-product knowledge sharing and inspire operations strategy thought leadership within EssenceMediacomX.

EssenceMediacom

Associate Director, Project Management & Global Operations

Led global agency network covering 55+ markets in EMEA, APAC and LatAm on Jacobs Douwe Egberts account.

• Designed 5D Process to systemise how global teams create change in local markets, continuously evolving local organisations.
• Consulted local teams to transform organisational behaviour across people and process. Mediated between local clients and agencies.
• Coached 9 teams towards action plan design and implementation, improving their service level scores by 20% within 3 months.
• Led and coached Global Account Executive to coordinate network, build knowledge sharing community, and achieve career development goals.
• Standardised local Service Level Agreement to protect local resource and enforce globally agreed scope of services in local markets.

Havas Media Group

Global Senior Account Manager

Led global agency network covering 55+ markets in EMEA, APAC and LatAm on Jacobs Douwe Egberts account.

• Championed operations model and implemented ticketing system to effectively lead and advise a complex global network. 
• Created workflows and project structure within JIRA Service Desk, strengthening communication, accountability and collaboration.
• Developed and deployed new annual and tactical planning processes, involving marketing data reporting platform MSIGHTS.

Global Account Manager

Managed 15+ projects on Jacobs Douwe Egberts, Reckitt Benckiser and PUMA accounts. Coordinated international media teams across 70+ markets.

• Supervised the delivery of annual media strategies and plans for 39 Jacobs Douwe Egberts brands in 46 markets within EMEA, APAC and LatAm.
• Built a culture of innovation. Developed initiative programme and engaged international teams to exchange best practice and innovative ideas.
• Created industry reports, newsletters and webinars on media, technology and consumer behaviour. Regularly inspired international teams and clients.
• Led all-market early warning system, updating clients of competitor comms.
• Helped transition digital media business in 55 markets and offline media business in 11 markets within 5 weeks following JDE media agency review.
• Helped design assets for Heinz Street Food campaign with Havas London.

International Senior Account Executive

Primarily focused on execution of a placemaking campaign for Vauxhall, London.

• Gathered content on 50+ venues within placemaking campaign for Vauxhall.
• Wrote copy for 20+ events, engaging users and raising brand awareness.
• Helped increase Vauxhall website traffic by 759% in two months.
• Simultaneously pursued an MS degree at Hult International Business School, London.

Anatomy Brands

Marketing Executive

Consulted 300+ Private and Corporate Clients on insurance and finance. Achieved challenging sales objectives and simultaneously pursued a BS degree at Hamburg School of Business Administration.

• Exceeded sales plan by 130.5% within 6 months of professional training:
Ranked 1st in class based on revenue of €30,792 with volume of 74 units.
• Managed 1,200+ agency accounts. Formed strong relationships with 100+ clients by providing quarterly insurance and financial advisory services.
• Introduced recruitment concept targeting high school students within school marketing project. Led team of two advisors to negotiate and launch cooperation with 12 educational institutions.
• Designed and orchestrated a job application training for 30+ members of Hamburg SV youth football team.
• Recruited 5 employees and represented Allianz Group at 4 career fairs across Northern Germany.
• Organised and volunteered in 10+ assessment centres as moderator, role player and observer.
• Mentored a group of 3 colleagues on sales strategies, lead generation, time management and organisation.

Mat Goldstein