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Massimo Redaelli
Founder, CEO, Innovator: Outsider Insights.
Massimo Redaelli is a creative entrepreneur and innovator who founded PRIMA, a creative agency specializing in storytelling and story-living experiences.12 As the Founder and CEO of PRIMA, Redaelli focuses on designing authentic, culturally relevant experiences that positively impact users for high-profile clients such as Apple, Google, Starbucks, H&M, BMW, Bulgari, and Singapore Airlines.12
Professional Background
Redaelli's career spans various creative fields, including fashion, design, music, and film. He has applied his experience in these areas to technology innovation and social good initiatives.2 Some of his notable professional experiences include:
- Founder & CEO of PRIMA: Since October 2018, based in Berlin, Germany, London, UK, and Venice, Italy.2
- Senior Project Leader at Apple: From April 2017 to January 2019, where he helped develop the first Town-Square flagship store in Europe (Milan).2
- Founder & CEO of Prima Mgmt & Entertainment: From July 2008 to January 2017, based in London, UK, and San Francisco, USA.2
Approach and Philosophy
Redaelli is known for:
- Challenging existing models and concepts
- Merging creativity with technology
- Designing engaging storytelling and story-living experiences at the intersection of art, emotion, technology, and science13
His work focuses on developing a new type of "conscious" communication, aiming to create authentic, culturally relevant experiences that positively impact users.12
Collaborations and Initiatives
Massimo Redaelli is involved in various collaborative efforts and initiatives:
- Co-founder of the Arts & Technology Council at the Vatican
- Collaborator with MIT Media Lab, Arts + Mind Lab, and the Music Lab at the Milan Polytechnic
- Participant in conference platforms such as Founders Forum, AccelerateHer, Brilliant Mind, The Camp, and DLD, where he curates and moderates panels with diverse leaders23
His mission is to bring emotions to technology, using arts and culture to foster a more responsible relationship between humans and machines.3
