Masha Vyazemskaya

Masha Vyazemskaya is a marketing and communications expert known for her influential role as Head of Marketing & Comms at Rarible, a leading NFT marketplace, where she significantly enhanced the company's social media presence and trading volume.

During her tenure at Rarible, Masha played a pivotal role in growing the company's owned channels from 2000 to over 1 million followers, and successfully increased trading volume to 340 million. She also secured Rarible features in reputable publications such as CoinDesk, Decrypt, Forbes, and TechCrunch, establishing it as a prominent brand in the NFT sector.

Masha Vyazemskaya's professional expertise lies in devising marketing and communication strategies for early-stage tech startups, focusing on leveraging organic channels like social media, editorial platforms, and PR. She possesses profound knowledge of web3 technologies and has experience in team building and leadership.

Apart from her role at Rarible, Masha has been recognized in publications like Entrepreneur, CoinDesk, Fast Company, VICE, and NFT NYC. She also engages in mentorship and advisory roles, guiding projects and founders in developing effective communication strategies.

Masha Vyazemskaya holds a Master's Degree in Media Management from the Higher School of Economics and a Bachelor's Degree in International Journalism from Moscow State Institute of International Relations (University) MFA Russia MGIMO.

Her professional journey includes positions such as Fractional CMO at Fluence Labs, Co-Founder at It Takes Two, Communications Partner at Two Prime, and Entertainment Relations Specialist at Gibson Brands, Inc. She has also co-founded ValueTokenized.