Masahiro Ajisawa

Masahiro Ajisawa is the Managing Director of Meta (formerly known as Facebook) for Japan. He has held this position since January 2020 and has played a significant role in the company's transition towards the Metaverse, emphasizing the potential for new forms of communication and community building in Japan, particularly through platforms like Instagram and Oculus.12

Professional Background

• Early Career: Ajisawa began his professional journey at Ogilvy & Mather Japan in 2000, where he gained foundational experience in advertising.
• Microsoft Japan: He transitioned to Microsoft Japan in 2008, overseeing the PC and mobile display advertising business. This role allowed him to deepen his expertise in digital marketing and technology.
• Twitter Japan: In 2012, he joined Twitter Japan, eventually becoming a senior executive officer by 2016. His responsibilities included leading advertising business operations and regional business development for East Asia.123

Vision and Contributions

Ajisawa's vision for Meta involves leveraging Japan's rich cultural content, such as anime and gaming, to enhance user engagement within the Metaverse. He advocates for inclusivity and safety in digital spaces, aiming to create environments where diverse users can connect meaningfully.1 His leadership reflects a commitment to fostering innovation in Internet advertising and expanding Meta's influence in the Japanese market.24

Overall, Masahiro Ajisawa is recognized as a key figure in shaping Meta's strategy in Japan, focusing on community building and the evolution of digital interactions.