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Masa Njegovan
Climate Change & Energy I University of Cambridge
Masa Njegovan is a sustainability advocate with a focus on transitioning to clean energy globally.
She played a key role in driving the growth of digital startups in Singapore, Thailand, and Germany during their early stages.
As part of the European Graduate Program at SONY, she contributed to launching new products, including the first generation of Android TVs, impacting millions of customers across Europe.
Passionate about smart city solutions, Masa co-founded Serbia's first Smart City accelerator, aiming to address urban challenges like pollution and energy inefficiency through Public Private Partnerships.
At PROINSO, she led the corporate rebranding and strategic shift towards becoming a comprehensive service provider for solar energy projects.
Masa's involvement in advocating for renewable energy led her to co-write and present a paper on barriers to the diffusion of renewable energy technologies at the COP24 UN Climate Change Conference in Katowice.
She completed postgraduate studies in Environmental Policy at the University of Cambridge, focusing on the diffusion barriers of solar and wind technologies in Serbia.
