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Marylene Nguyen
Head of CRM Europe at AIWAYS
Marylene Nguyen is a seasoned Digital Marketer with a decade of experience in renowned global organizations and dynamic startups.
Her expertise lies in devising customer value propositions and crafting cross-channel strategies to enhance customer engagement, acquisition, and retention.
Marylene has a proven track record of successfully managing marketing/IT integration projects and leading diverse teams effectively.
She is a self-motivated professional known for her goal-oriented approach, creativity, strong leadership skills, analytical mindset, and excellent communication abilities.
Marylene's educational background includes a Master's degree in Marketing from Université de Montréal - HEC Montréal, a Master's in Administration majoring in Marketing from Université Paris Dauphine - PSL, and studies in Administration and Marketing at Carleton University.
With a rich professional history, Marylene has held significant roles such as Head of CRM Europe at Aiways, Team Lead Marketing Intelligence at mytheresa.com, Head of Technology and Consulting at Plan.Net Group, and leadership positions at several other prominent companies in Europe.