Maryanne Lataif

Maryanne Lataif is the Senior Vice President of Corporate Communications at AEG, a leading global sports and live entertainment company. In this role, she oversees various aspects of corporate communications, including strategic communications, media relations, crisis management, and brand marketing.2

Professional Background

• Early Career: Lataif founded Lataif Associações, a communications consulting firm in Brazil, in 1988. She provided strategic counsel to major clients like CNN and MTV.1
• Activision Blizzard: From 1995 to 2016, she served as the Senior Vice President of Corporate Communications at Activision Blizzard, where she was instrumental in the company's growth into a global leader in the gaming industry.12
• Special Olympics: In 2015, she worked as the Regional Development Director for the Special Olympics, focusing on fundraising initiatives for the World Games in Los Angeles.1

Education

Maryanne Lataif holds a Bachelor's Degree in Journalism from the University of Southern California, where she graduated from the Annenberg School for Communication and Journalism.2

Skills and Expertise

Lataif is recognized for her expertise in:

• Corporate branding and reputation management
• Strategic communications and issues management
• Internal engagement and crisis communications

She is known for her ability to drive impactful communication strategies that align with business objectives and enhance corporate reputations.2