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Mary Murcko
Chief Revenue Officer (CRO) catch&release
Professional Background
Mary Murcko has established herself as a formidable leader in the media and digital marketing sectors, showcasing her ability to drive revenue and orchestrate successful partnerships throughout her impressive career. Currently serving as the Chief Revenue Officer (CRO) at catch&release, Mary leverages her extensive background to foster innovative revenue strategies and partnerships that are crucial for modern media businesses.
Before her role at catch&release, Mary was a Founding Member at Chief, an organization dedicated to supporting women in executive roles. Her passion for promoting gender diversity in leadership positions has been evident throughout her career, as she has consistently worked to elevate the profiles and voices of women in the industry.
Mary's previous experience includes a tenure as Senior Vice President of Partnerships and Revenue at Fullscreen, where she excelled in creating strategic alliances that drove significant growth. Her leadership at Everyday Health Group as Senior Vice President, Head of Brand Partnerships and Digital Sales/What To Expect further solidified her reputation as a key player in digital sales and brand partnership management.
During her time at Condé Nast as the Chief Revenue Officer (CRO), Publisher of SELF and SELF.com, Mary led significant initiatives that transformed the revenue landscape for lifestyle and health publications, showcasing her remarkable ability to blend traditional media strategies with digital innovation. Additionally, her exemplary leadership as President of National Sales at Gannett and Executive Vice President/Group Publisher at Rodale highlights her track record in both national sales and brand building.
Mary’s roles at Rodale were particularly noteworthy, as she climbed the ranks to become Senior Vice President, Publisher of Prevention and Prevention.com, as well as holding key positions for Women’s Health and Best Life Magazine. The culmination of these experiences has empowered Mary with a comprehensive understanding of market dynamics, audience engagement, and sales monetization strategies, making her a well-rounded expert in her field.
Earlier in her career, Mary gained significant experience at prestigious publications including W Magazine during her time as Associate Publisher at Condé Nast, and further solidified her publishing expertise as General Manager and Group Publisher for ELLE, CLEO, and ELLE DECOR at Hachette Filipacchi-Post Media in Thailand. This breadth of experience across diverse media landscapes has equipped Mary with a unique perspective and adaptability that sets her apart in the industry.
Education and Achievements
Mary Murcko obtained her Bachelor of Arts (B.A.) degree from Purdue University, where she laid the foundation for her successful career. Her academic achievements have served as a launching pad for her professional endeavors, providing her with essential skills in communication, leadership, and strategic thinking.
Throughout her career, Mary has not only pursued excellence in her roles but has also made significant contributions to the organizations she has been part of. Her work has been instrumental in driving revenue growth, fostering collaborative partnerships, and enhancing brand visibility in highly competitive markets. Mary’s ability to blend creative vision with data-driven strategies is particularly noteworthy, as she has continually aimed to exceed expectations and achieve remarkable results.
Given her vast network and influence in the media industry, Mary's achievements extend beyond her professional roles. She actively participates in initiatives that empower and uplift women in business, and her passion for mentorship is a testament to her commitment to creating a more inclusive professional environment.
Notable Achievements
- Leadership at catch&release: As Chief Revenue Officer, Mary is at the forefront of leveraging innovative solutions to enhance revenue streams and business growth.
- Founding Member at Chief: Contributing to a community focused on advancing women in leadership, Mary plays an essential role in fostering a supportive network for aspiring female executives.
- Transformative role at Condé Nast: Under her leadership as CRO, Mary led initiatives that modernized the revenue approach for lifestyle and health publications, enhancing their relevance in the digital age.
- Strategic partnerships at Fullscreen: Her efforts to cultivate key relationships resulted in significant revenue increases and brand enhancements during her tenure.
- Influence in publishing at Rodale: As Senior Vice President, Publisher for various titles, she drove market-leading strategies that propelled sales and reader engagement across women's and health-focused magazines.
- Diverse experience across media organizations: With roles spanning from Condé Nast to Gannett and Hachette, Mary has consistently displayed versatility and innovation, adapting her strategies to suit different media landscapes effectively.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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