Mary Kate Naatus

Mary Kate Naatus is the Assistant Provost of Partnerships and Dean of Continuing Education & Professional Studies at Seton Hall University. She joined the university on January 3, 2023, bringing with her a wealth of experience in higher education and business leadership. Prior to her current role, she served as a Professor and Dean of the Guarini School of Business at Saint Peter’s University.12

Education and Career Background

• Ph.D. from Rutgers University
• MBA from New Jersey Institute of Technology (NJIT)
• B.A. from The College of New Jersey (TCNJ)

In addition to her administrative roles, Naatus is an Associate Professor of Marketing within the Stillman School of Business at Seton Hall. Her research interests focus on Socially Responsible Marketing, Business Education, Social Media, and Small Business Marketing.1

Contributions and Publications

Mary Kate Naatus has contributed to various scholarly works, including:

• A conference paper on engaging impoverished populations through socially responsible marketing.
• A book chapter discussing the post-COVID-19 landscape of hybrid education.
• Articles on entrepreneurial mindsets in education and digital marketing innovations.1

Through her leadership, Naatus aims to enhance partnerships and expand opportunities for continuing education and professional development at Seton Hall University.23