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Mary Hoppin Firme
Customer Interest & Behavior Research Driving Marketing & Sales Achievements
Mary Hoppin Firme is a seasoned professional in marketing technology and integrated B2B marketing, currently serving as the Marketing Technology Practice Lead at Big Solutions Group. Based in Austin, Texas, she has extensive experience in digital demand generation and B2B marketing strategies.
Her background includes a transition from journalism to marketing, where she has developed expertise in researching and reporting on industry benchmarks, trends, and best practices. Mary is also known for her thought leadership, having authored several articles on marketing careers and strategies, emphasizing the importance of sales-ready leads and the role of women in marketing.1234
Mary actively engages with the marketing community through her LinkedIn profile and Twitter, where she shares insights and trends related to marketing technology.5 She has built a robust professional network, boasting over 500 connections on LinkedIn.1
