Mary Fox

Mary Fox served as the General Manager of BIC North America from 2018 to 2021.12 In this role, she led the region's strategic vision and oversaw day-to-day operations.1 Fox focused on transforming the business to be more consumer-centric and responsive to market trends.2

Prior to joining BIC, Fox worked at L'Oreal for six years in various roles including e-commerce, new business development, and business transformation.3 Before that, she held senior leadership positions at Walmart in both U.S. and international divisions.3

Fox is known for her consumer-focused approach and efforts to modernize BIC's product offerings. She spearheaded initiatives like the launch of gender-neutral products and the introduction of new items to meet changing consumer demands during the COVID-19 pandemic.12

After leaving BIC, Fox became the President and Chief Operating Officer of The Lovesac Company in November 2021.34 She holds a degree in manufacturing engineering and business studies from Coventry University in the United Kingdom.3