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Mary Carpenter
Media Executive, Brand and Growth Marketing Leader, C-Suite Advisor
Mary Carpenter is an Independent Consultant at Carpenter Media Group, LLC, based in Nashville, Tennessee. She has extensive experience in media and digital strategy, focusing on helping companies with digital transformation, media planning, growth marketing, data strategy, martech implementation, and agency management. Since starting her consultancy in January 2020, she has partnered with various clients and agencies to enhance business development and client leadership initiatives.12
Professional Background
Before her current role, Carpenter served as the Chief Digital Officer at Asurion from October 2020 to August 2021. She also held significant positions in major advertising agencies, including:
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President, Midwest Region at PHD Worldwide (2015-2019): Led the Chicago office and managed partnerships with notable clients such as SC Johnson and Porsche.
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Managing Partner at Mindshare (2012-2014): Responsible for client management and new business development, with a focus on performance marketing.
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EVP, Managing Director at Starcom MediaVest Group (2010-2012): Oversaw direct response marketing capabilities and led various media initiatives for major clients.
Carpenter began her career in media planning and has held various roles at Starcom, GM Planworks, and other agencies, accumulating over 25 years of experience in the industry.123
Education
She holds a Bachelor of Science degree in Mass Communication from Miami University.1
Mary Carpenter's expertise lies in leveraging her extensive background in marketing and media to drive growth and innovation for her clients.
